Taco Bell Is Celebrating Pride Month with Drag Brunch

Book your seat for saucy performances and mimosas, of course.

April 26, 2022


Photo by: Photo courtesy of Taco Bell

Photo courtesy of Taco Bell

Taco Bell knows how to throw a rollicking, brand-boosting “immersive fan experience.” This I can tell you first hand. Its latest such experience sounds like a ball — and also a drag.

Yes, both — in a good way. The Mexican fast-food chain is introducing “Taco Bell Drag Brunch,” a five-city tour celebrating drag culture and the LGBTQIA+ community at select Taco Bell Cantinas across the U.S.

The shows will be hosted by Tijuana-based drag model, actress and taco enthusiast Kay Sedia and include saucy performances by local drag personalities who, the brand boasts, “will transform any morning from Mild to Fire!” They’ll also feature “captivating visual backdrops, craveable breakfast menu items, thrilling lip syncs, and extraordinary high kicks and dips.”

The events aim to bring people together, honor the LGBTQIA+ community and create “safe and welcoming spaces for all.” Spearheaded by Taco Bell’s Live Mas Pride Employee Resources Group, which was launched in 2020, they’ll also spotlight the It Gets Better Project, a nonprofit organization that helps LGBTQIA+ youth around the world, which the Taco Bell Foundation is supporting with a grant to expand workforce readiness resources for the community it serves.

“We understand the importance of creating safe spaces for the LGBTQIA+ community and are thrilled to provide a unique experience that spotlights and celebrates the wonderful artform of drag and its influence in culture with their chosen families,” Sean Tresvant, Taco Bell’s global chief brand officer, said in a news release. “Taco Bell Drag Brunch was concepted by Live Mas Pride, Taco Bell's LGBTQIA+ Employee Resource Group, which has played a major role in driving awareness of and meaningfully supporting LGBTQIA+ communities both within Taco Bell and the communities we serve and operate in.”


Photo by: Photo courtesy of Taco Bell

Photo courtesy of Taco Bell

Brian Wenke, executive director of the It Gets Better Project, said the group was “beyond excited to partner with Taco Bell and the Taco Bell Foundation to celebrate the LGBTQ+ community through the Drag Brunch experience and to collaborate on programming designed to engage LGBTQ+ youth around their career aspirations and future potential.”

Of course, it being Taco Bell, food will be involved. And Cantina — so booze, too. Those who attend the show will be able to enjoy Taco Bell breakfast items, including two new menu additions — The Bell Breakfast Box ($5) and Cinnabon Delights Coffee — as well as mimosas. Because … brunch.

The tour will hit five cities throughout May and June, beginning at Las Vegas Cantina on Sunday, May 1, and then rolling through Chicago at Wrigleyville Cantina on Sunday, May 22, Nashville Cantina on Sunday, May 29, and New York City’s Times Square Cantina on Sunday, June 12, before wrapping up at Fort Lauderdale Cantina on Sunday, June 26.

Reservations — for ages 18 and up — will be available via OpenTable. Taco Bell “Fire Tier” Rewards members get early access on Tuesday, April 26.

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