Chipotle Is Hosting Its Own Drag Competition in Honor of Pride Month
Proceeds from drag stars Trixie Mattel, Kim Chi and Gottmik’s special menu items will go toward an LGBTQIA+ organization of their choice.
Chipotle is honoring Pride with a few events this year. In an effort to celebrate drag culture and support affiliated LGBTQIA+ organizations throughout Pride Month, which began on June 1, the fast-casual chain intends to hold a Chipotle Queen of Pride competition as well as a special Chipotle Drag Lunch.
The festivities kicked off on June 1 with the start of Chipotle’s first-ever Queen of Pride competition. From June 1 through June 16, 2021, Chipotle superfans and drag queens Trixie Mattel, Kim Chi and Gottmik will have their go-to Chipotle orders featured on the Chipotle app and Chipotle.com, with $1 of each entrée purchase benefiting the LGBTQIA+ charity of their choice.
Per the rules of the competition, the drag star with the most orders by June 16 will be crowned Chipotle Queen of Pride and receive an additional $10,000 to donate to the charity of their choice.
Eager to learn more about these dishes that give back? Trixie Mattel’s Pride Burrito features brown rice, black beans, fajita veggies, sofritas, tomatillo green-chili salsa, cheese, guac and romaine lettuce. Additionally, the burrito will benefit Trans Lifeline, a non-profit organization that offers direct emotional and financial support to transgender people in crisis.
The Kim Chi Pride Bowl, on the other hand, is made with white rice, guac, steak, fresh tomato salsa, roasted chili-corn salsa, tomatillo red-chili salsa, sour cream, cheese and romaine lettuce. The bowl will benefit the Human Rights Campaign, which is a civil rights group that advocates for LGBTQ people. It’s also the largest LGBTQ advocacy group and LGBTQ political lobbying organization in the United States.
Last but certainly not least, the Gottmik Pride Salad boasts supergreens salad mix, brown rice, black beans, fajita veggies, sofritas, fresh tomato salsa and roasted chili-corn salsa. It will benefit GLAAD, an LGBTQ media advocacy organization that aims to lead to cultural change for the LGBTQ community.
The Chipotle Drag Lunch is slated to take place on June 13. It will be hosted by Trixie Mattel on her YouTube channel, and will include appearances by Kim Chi and Gottmik. “In traditional drag brunch fashion, the fierce trio will perform comedic bits, showcase their Chipotle-fied looks, provide info on their charity partners, talk up their go-to Chipotle orders and banter about the Queen of Pride competition,” a press release explained.
And that’s not all. As Chipotle customers may know, the restaurant chain has supported and given back to the LGBTQ community for nearly 30 years, and has frequently worked with The Trevor Project — the world’s largest suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer and questioning young people. From June 1 through June 16, Chipotle customers can round-up their order total to the next highest dollar amount on the Chipotle app and Chipotle.com in support of The Trevor Project.
“For more than 27 years, authenticity, diversity and inclusion have been core principles of Chipotle,” Chris Brandt, Chipotle’s Chief Marketing Officer, said in a statement. “As a longtime supporter of the LGBTQIA+ community, we’re excited to leverage our real food to help drive real, positive change.”