Busch Beer Will Pay Your Dog to Be Its New “Chief Tasting Officer”
The most qualified applicant will get a salary of $20,000.
As if being a dog wasn’t a good enough gig (hello endless belly rubs and long naps!) Busch Beer is looking to sweeten the deal even more.
On Tuesday, the St. Louis-based brand announced that it is looking for a dog to taste test its dog brew (which debuted last year) by releasing an adorable recruitment video on YouTube. In the clip, a member of Busch’s HR team notes the duties associated with the Chief Tasting Officer role, including shepherding the “great taste of Busch” and researching new flavors with a “bark that’s as good as your bite.”
While the viewer is led to believe that the HR rep is speaking with another person, the camera eventually turns to reveal a pooch (sporting a bowtie, no less!) sitting across the table.
Upon hearing several barks, the (human) Busch employee then ventures out into the waiting room to find about a dozen dogs waiting to interview for the position. “This isn’t going to be easy,” he quips.
“Is your pup qualified to be Busch Dog Brew’s Chief Tasting Officer?” a voiceover asks. “Learn how to apply at Busch.com/CTO and your pup could win a $20,000 salary.”
Per the site, the job comes with a $20,000 salary, healthcare ($800 of pet insurance) and stock options in the form of some free Dog Brew. The rules of this canine-focused contest, which concludes on April 28, stipulate that owners can submit their four-legged friends for the role via Facebook, Instagram or Twitter by posting their pet’s picture and qualifications with the hashtag #BuschCTOcontest.
As far as qualifications for the position go, a job description reads: “In order to get the job, your pup needs to possess a refined palate, an outstanding sense of smell, and must be a ‘very good’ boy or girl.’”
Busch debuted its dog-friendly beer in August 2020, and it sold out in less than 24 hours. According to the brand, the drink is made with bone broth and is bound to be a hit with your doggo. “[Dog brew is] made with vegetables, herbs, spices, water, and pork broth to provide your best buddy with a nutritious and tasty snack that helps to promote a healthy digestive system,” the product description states. “Bone broth is also a great way for dogs who struggle to eat solid food to get all of their extra nutrients. Your best friend is going to love it.”
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