Praise Be, Franzia’s New Halloween Costume Can Actually Dispense Wine

You can choose from red or white.

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October 07, 2021

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Stumped on what to be for Halloween this year? Franzia has got you covered! And yes, we’re talking about the popular wine brand.

Like many food brands, the San Francisco-based company has its own online merch shop that sells branded shirts, hats and even backpacks filled with Franzia wine. The current star of the store, however, is a Franzia boxed wine Halloween costume that literally lets you become several glasses of wine.

While the costume was available for purchase last year, this year’s version has one key update — it now comes with a built-in spigot, which means you can actually use the costume itself to pour yourself a nice glass of vino. Can’t decide between white or red wine? No problem. Franzia has two versions of the costume that dispense chardonnay and a dark red blend, respectively.

According to the product description, there are also elements of both costumes that glow in the dark, because why not? On the chardonnay costume, the words “Rich & Buttery” on the front of the costume are visible in pitch black, while the red wine ensemble boasts a glow-in-the-dark “Franzia” label as well as the illuminated phrase, “Dark red blend.”

But back to the (more) important topic at hand: How exactly does this costume dispense wine?

“Halloween is about to GLOW UP this year. We added some glow in the dark elements to the costume and of course we needed to make wine accessibility easier so each costume comes with a strapped bag,” the description states. “This allows our wine pouch to fit perfectly for easy pouring from the costume itself!”

In other words, the pouch, which is hidden and nestled within the costume, is actually what allows the wearer to pour a glass (or two) of wine for themselves or their friends. Needless to say you’ll probably be the hit of the night if you decide to rock this getup.

Both costumes retail for $40 and can hold a full bag of wine.

“Our Franzia Halloween costumes were inspired by our fans, who we fondly call 'Franz,' that have been creating homemade Franzia Halloween costumes for years,” Collin Cooney, Franzia’s marketing director, said in a statement. “The new Franzia costumes make you the life of a party, just like an actual box of Franzia.”

If you’re in the market for an alcohol-free Halloween costume this year, try a bottle of ranch dressing costume from Hidden Valley. While this costume doesn't come pre-filled with ranch dressing (bummer) it’s pretty realistic. Plus, Hidden Valley also sells mini ranch packets that you can totally hand out to trick-or-treaters this year. Trick-or-treat, indeed!

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