Mr. Pringles Gets a Glow Up
The Pringles mascot is getting a makeover for the first time in 20 years.
Next time you pick up a can of Pringles, you may wonder if staring into the screen during all those endless Zoom calls has taken its toll on your eyes. But no, you’re not seeing things: The mustachioed Pringles mascot, a.k.a. Mr. Pringles, is sporting a crisp new look.
The stackable-snack-crisp brand has decided to give its logo and can a makeover for the first time in 20 years — streamlining it “to better highlight the flavors in every can and showcase his new range of emotions to match,” the company said.
Gone are the orangish-brownish tufts of hair on the mascot’s oval white head. Ditto the matching rust-colored, black-accented ’stache and the whites of his beady — if friendly-looking — eyes. In their stead are arching black “expressive” eyebrows, a “more dynamic” solid black mustache and solid-black eyes the company describes as “sparkling.” If you look closely, you’ll see that Mr. P’s signature red bowtie, too, has been rendered in a “sharper” way.
“We spent the last two years in research and design to create a modern look for the cans and Mr. P’s style that reflects the bold flavor in every Pringles crisp and stack,” Gareth Maguire, senior director of marketing for Pringles, said in a news release.
Pringles fans will be relieved to know that the mascot’s glow up doesn’t mean the chips themselves have changed. “While the look may be new on the outside, I’m proud to say that it doesn’t change the irresistible taste that’s always been on the inside of every Pringles can and celebrates the unique snacking experience that is part of every bite,” Maguire said.
The new look will be headed into stores on cans of Pringles’ new Scorchin’ line this month, and then rolling out more widely from there.