Your Can of Pepsi Is About to Look a Little Different

It’s getting a new logo and a "younger" look.

April 04, 2023

Related To:

Photo by: Photo courtesy of Pepsi

Photo courtesy of Pepsi

Don’t look now, but your can of Pepsi is about to get a new, “younger” look. To mark its 125th anniversary, the cola brand is changing up its globe logo and “visual identity" for the first time in 14 years. The new design, which will roll out across all Pepsi packaging and equipment, physical and digital products, fleet, fashion and dining, in North America this fall and globally in 2024, is intended to look more “modern” and “current,” according to the brand.

So what’s changed? The globe and wordmark have been combined to put the Pepsi name and imagery front and center. The color palette has been updated, with the introduction of electric blue and black to “bring contrast, vibrancy and a contemporary edge to the classic Pepsi color scheme.” The addition of black also underscores the brand’s commitment to Pepsi Zero Sugar.

Other changes include a distinct new can silhouette, a more pronounced typeface to evoke Pepsi’s “confidence and unapologetic mindset,” and a “signature Pepsi pulse” aligning the “ripple, pop and fizz” of Pepsi-Cola with a sense of movement. Overall, the new look is intended to pay “homage to the brand’s rich heritage while taking a big leap toward the future.”

Pepsi New Cans

Photo by: Photo courtesy of Pepsi

Photo courtesy of Pepsi

Pepsi “has consistently reinvented itself over 125 years to remain a part of pop culture and a part of people’s lives,” Mauro Porcini, senior vice president and chief design officer of PepsiCo, says in a press release. “We designed the new brand identity to connect future generations with our brand’s heritage, marrying distinction from our history with contemporary elements to signal our bold vision for what’s to come.”

Todd Kaplan, Pepsi’s chief marketing officer, says the fresh look heralded “a new era” and the big, bold brand identity would “help people find new ways to unapologetically enjoy the things they love.”

Yeah, it’s a lot to drink in.

Related Content:

Next Up

MTN Dew Releases Two New Baja Flavors

The original Baja Blast is celebrating its 20th anniversary.

Coca-Cola’s Newest Flavor ‘Ultimate’ Tastes Like Leveling Up

The flavor is inspired by League of Legends +XP points — though, we’re still pretty confused about what that’s supposed to taste like.

You Don’t Have to Go to Taco Bell for Mountain Dew Baja Blast Anymore

To mark its 20th anniversary, the beloved beverage will now be available beyond the taco chain, at retail stores nationwide all year long.

Pineapple Pepsi Is Coming Back – But You Can Get Only Get It at One Pizza Chain

Pineapple may not belong on pizza, but it may certainly be enjoyed alongside it.

What Does K-Pop Taste Like? Banana, Apparently

Coca-Cola released a new limited-edition flavor, K-Wave Zero Sugar, inspired by the wildly successful music genre.

What Does Dr Pepper Strawberries & Cream Taste Like?

The new beverage is a permanent addition to the Dr Pepper lineup — and we got an advance taste.

What Does Coca-Cola Dreamworld Taste Like?

What do dreams taste like? Coca-Cola says it has an answer.

‘Zero Sugar’ Ginger Ale Recalled Because It’s Full of Sugar

PepsiCo is voluntarily recalling 233 cases of Schweppes Zero Sugar Ginger Ale.

Dr Pepper’s New Creamy Coconut Flavor Is Sunshine in a Can

The brand says it’s the only coconut-cream-flavored dark soda on shelves.

What's New