You Can Turn Every Mile You Run This Month into a Food Donation – Here’s How

Special K, Black Girls RUN! and La La Anthony have teamed up to launch a virtual race — the Special 5K — to raise money to combat food insecurity.

June 10, 2021

Photo by: Litton Entertainment/Photo courtesy of Kellogg's

Litton Entertainment/Photo courtesy of Kellogg's

Feel good, do good, help families in need gain access to good food? Yeah, that sounds pretty good. Kellogg’s Special K has teamed up with national running community Black Girls RUN! and actress, producer, advocate and exercise enthusiast La La Anthony to bring you a new way to use your passion for food and fitness.

The trio of collaborators are launching a new virtual race — the Special 5K — that helps you turn every 5K you run into donations to Feeding America to help provide meals for people who are currently food insecure. For every 5K you complete — and you can run them wherever you want — Special K will donate 100 meals to Feeding America. The largest hunger-relief organization in the United States, Feeding America distributes food through a network of 200 food banks and 60,000 food pantries and meal programs across the country.

There’s no limit to how many 5Ks you can get credit for — so if you’re feeling especially energetic and ambitious, you can go for it, rack up the Ks and help people eat. The overall goal is to provide at least 2.5 million meals — the monetary equivalent of about $250,000 — to hungry families during the course of the effort, with runs through June 30, 2021.

“With more than 42 million people projected to experience food insecurity this year, the time is ripe to help Americans do something good for themselves — and others,” Kellogg’s notes in a news release.

The initiative is open to experienced and rookie runners alike. If you want to participate — and it’s free — you register at and then start tracking your Ks and earning meals.

“Black Girls RUN! was founded to encourage and motivate Black women to practice a healthy lifestyle, but we also aim to inspire all women to prioritize getting active,” said Jay Ell Alexander, owner and CEO of Black Girls RUN!, which has grown from its launch in 2009 to include 75 running groups across the nation and more than 250,000 members. “The Special 5K is so important because it not only carries out our mission to get more people moving, but also, provides extra motivation by helping out communities facing hunger across America.”

La La Anthony

La La Anthony

Photo by: Michael Simon/Photo courtesy of Kellogg's

Michael Simon/Photo courtesy of Kellogg's

Anthony has launched a social media push on her Instagram and Facebook accounts to support the effort and offer support for those participating.

“I’m so honored to join this team and launch the Special 5K, because with the support of friends and an impactful goal to motivate us, we can do even more good in the world,” she said in a statement. “Let’s reach that goal together — we got this!”

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