Lay’s Is Releasing Eight Regionally Specific Potato Chips

Here’s an offbeat reason to take a cross-country road trip this summer (as if you needed another reason): Lay’s is releasing eight new potato chip flavors inspired by distinct regional tastes across the U.S.

Lay’s Cajun Spice (Central Gulf) chips feature the mix of garlic, paprika, onion and oregano associated with Jambalaya and Blackened Cajun dishes. Chile Con Queso (Texoma, Mountain, SoCal) flavor is all about Tex-Mex cheesiness. Chesapeake Bay Crab Spice (Mid-Atlantic) will provide a taste of a crab fest with no mallet necessary. The Deep Dish Pizza (Heartland & Mid-America) flavor was inspired by the recipe used for Chicago pizza chain Giordano’s. Fried Pickles with Ranch (Midwest) is intended to evoke a favorite flavor of Midwestern state fairs.

New England Lobster Roll (Northeast) flavor aims to convey lobster on a grilled, buttered roll. Pimento Cheese (Southeast) chips summon the taste of cheddar cheese with a kick of cayenne pepper. The hot hit of heat in the Thai Sweet Chili (Pacific Northwest) flavor has been inspired by the Pacific Northwest food-truck scene.

Each of the eight flavors will be available at retail stores in its particular region between July 30 and September 23. They’ll also be promoted at food festivals and other celebrations around the country in partnership with YouTube and Food Network star and lover of local foods Hannah Hart (who, by the way, just got engaged), who will make appearances at various locales as part of a Lay’s Tastes of America tour.

"Lay's knows how significant local cuisine is to Americans," Sarah Guzman, senior director of marketing for Lay's, said in a press release. "We wanted to honor the beloved flavors that remind our fans of home."

DORI_2332B_7F

DORI_2332B_7F

In addition to introducing eight new flavors, Lay’s is also bringing back three regionally evocative, previously released and retired flavors: Lay's Wavy West Coast Truffle Fries in the West, Lay's Ketchup in the North East and Lay's Wavy Fried Green Tomato in the Southeast.

Those hoping to try all eight new regional flavors without hitting the highway can hit the information superhighway instead: Variety packs including all eight flavors plus apparel (a hat or a T-shirt) are now available on the Lay’s website.

Lay’s is promising "a taste of America in every bite" – which is maybe a lot to ask of a potato chip, but hey.

Photo courtesy of Frito-Lay

Related Links:

Next Up

Lay’s Releases Line of Potato Chips That Taste Like Iconic Restaurant Dishes

Now you can get the taste of Grimaldi’s Pizza and Geno’s Steaks’ Philly cheesesteaks no matter where you are.

Lay's Flamin' Hot Dill Pickle Chips Are Back … for Good

Originally introduced as a limited-time-only flavor in March, the chips were a hit with hot-and-sour-loving snackers.

Garlic Sweet Potato Chips

Ditch the bag of salty, oil store-bought chips and make your own sweet potato chips for Super Bowl snacking instead.

Taste Test: Baked Potato Chips

Looking for a lighter crunchy option for a weekend picnic or lunch at the office? We polled our Facebook fans and tested their favorite brands of baked potato chips.

Three Ways to Use: Potato Chips

Each month, Food Network Magazine puts chefs from Food Network Kitchens to the test: Create three recipes that put a new spin on a pantry staple. This time it's potato chips.

Baked Potato Chips: Are They Healthy?

Is choosing baked potato chips over fried better for your health?

News Update: FDA Hints at Releasing Long-Awaited Salt Guidelines

As blood pressure and health care costs for chronic disease continue to rise, the FDA is preparing to lower salt guidelines. Many folks in the U.S. take in about 3,400 milligrams (or 1 ½ teaspoons) of salt each day, that’s well above the 2,300 milligrams per day (or 1 teaspoon) maximum recommendation. By having food companies and restaurants cut back on salt, the FDA is hoping to lower the incidence of high blood pressure, strokes and other medical proble

8 Scalloped Potato Recipes to Complete Your Easter Feast

Not only do scalloped potatoes feed a crowd, but they're also endlessly creamy and comforting.

Bed of Rosés? Jon Bon Jovi Is Releasing His Own Wine

It’s Jon Bon Jovi’s life and he wants to fill it with rock and roll and rockin’ rosé.

Related Pages