Lay’s Potato Vodka Sells Out in Less Than 3 Hours
The snack brand’s limited-edition craft vodka was made with its "signature, proprietary potatoes."
You probably know that vodka can be made from potatoes. But potato chips?
Lay’s has teamed up with Eastside Distilling, a craft distillery and cannery in Portland, Oregon, to turn the “signature, proprietary potatoes” used to make its iconic chips into a vodka, the snack brand announced Thursday.
The limited-edition 80-proof (40% ABV) hooch — distilled four times, priced at $40 per 750ml bottle, and available only to those 21 and over — went on sale via Eastside Distilling’s website at 9 a.m. that very day. Not surprisingly, it sold out in a shot.
“We sold out of Lay’s Vodka, but you can still enjoy the Lay’s chips you know and love,” the chip brand tweeted at 11:49 a.m.
“Is it salty?” one wondered.
“Great question,” the brand responded. “This is a traditional potato vodka. So, not flavored like our classic chips, but made in part with our own proprietary Lay’s potatoes!”
Others had ideas:
“I’m holding out for the Barbecue vodka,” wrote one.
“Can’t wait to see the dip,” another shared.
Those who missed the Oreo + Barefoot Wines collab earlier this month when it, too, sold out, can find the red-blend boxed packs, originally priced at $24.99, on eBay, where they are currently going for anywhere from $177.50 to $399.99.