Lay’s Potato Vodka Sells Out in Less Than 3 Hours
The snack brand’s limited-edition craft vodka was made with its "signature, proprietary potatoes."
You probably know that vodka can be made from potatoes. But potato chips?
Actually, yes.
Lay’s has teamed up with Eastside Distilling, a craft distillery and cannery in Portland, Oregon, to turn the “signature, proprietary potatoes” used to make its iconic chips into a vodka, the snack brand announced Thursday.
The limited-edition 80-proof (40% ABV) hooch — distilled four times, priced at $40 per 750ml bottle, and available only to those 21 and over — went on sale via Eastside Distilling’s website at 9 a.m. that very day. Not surprisingly, it sold out in a shot.
“We sold out of Lay’s Vodka, but you can still enjoy the Lay’s chips you know and love,” the chip brand tweeted at 11:49 a.m.
Before the release of the vodka, which Lay’s has described as “crisp” and “clean,” some Lay’s fans had questions.
“Is it salty?” one wondered.
“Great question,” the brand responded. “This is a traditional potato vodka. So, not flavored like our classic chips, but made in part with our own proprietary Lay’s potatoes!”
Others had ideas:
“I’m holding out for the Barbecue vodka,” wrote one.
“Can’t wait to see the dip,” another shared.
The Lay’s vodka release follows the limited-quantity releases of Oreo + Barefoot Wines cookie-inspired wine, Arby’s crinkle-cut and curly-fry vodka, and mustard-seed-infused Grey Poupon Wine.
Those who missed the Oreo + Barefoot Wines collab earlier this month when it, too, sold out, can find the red-blend boxed packs, originally priced at $24.99, on eBay, where they are currently going for anywhere from $177.50 to $399.99.
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