Cheez-It Popcorn Has Arrived

The famously crunchy snack now comes popped and airy.

February 24, 2021

Photo by: Photo courtesy of Cheez-It

Photo courtesy of Cheez-It

Is it us, or is popcorn getting cheesier these days? The latest cheesy snack food to up its popcorn game: Cheez-Its.

The iconic cheesy square cracker is morphing into a movie-night snack with a new, limited-time-only popcorn: Cheez-It Loaded Popcorn, now available at retailers nationwide, while supplies last.

Made with “100% real cheese,” the popcorn “brings the delicious taste of Cheez-It to the classic poppable snack,” according to a brand spokesperson.

It will be available in two varieties: Cheez-It Loaded Cheddar Popcorn, which is basically the Cheez-It flavor you know and love in popcorn form, and Cheez-It Loaded White Cheddar Popcorn, made with aged cheese to provide a “smooth, creamy taste.”

“Even though our Cheez-It Original crackers are a tried-and-true classic, our innovation team is always looking for new ways to bring our fans their favorite 100% real cheese flavor in different snack forms,” Jeff Delonis, senior director of marketing for Cheez-It, said in a product announcement. “When it comes to popcorn, the team knew it was due for a cheesier plot twist and delivered with their newest flavor-filled creation.”

It’s worth noting that this is not the Cheez-It brand’s first foray into popcorn. Cheez-It Duoz Caramel Popcorn & Cheddar blends caramel popcorn and Cheez-Its Cheddar crackers into a sweet and salty mix.

But these new “Loaded” popcorn varieties may hit the sweet spot for those who want to keep their snacks savory — and savor them on movie night.

Related Content:

Next Up

Cheez-It Makes It Even Easier to Snack and Sip at the Same Time

For the third year in a row, Cheez-It is bringing back its coveted limited-edition wine box including a four-flavor Cheez-It flight.

How to Make TikTok’s Famous Boat Dip and Customize It to Your Own Taste

A recipe developer shares simple ways to tweak the viral recipe.

You're Probably Cooking Trader Joe's Cauliflower Gnocchi All Wrong

Spoiler alert: Do not follow the directions on the packaging!

Maine Lobster Butter Is the Easy Way to Get Your Lobster Fix Well After Summer

Spread it on biscuits, grilled cheese or steak for a clever take on surf and turf.

The Internet’s Favorite Sichuan Chili Crisp Company Is Launching Frozen Dumplings

Just add Fly By Jing’s dumplings to your long list of things that taste better with its sauces.

Black Girl Ventures and Coolhaus Ice Cream Are Giving Businesses a Boost

Proceeds from the new flavor will go toward Black and Brown women-owned business grants.

Doritos 3D Returns as Revamped Doritos 3D Crunch

Another ’90s snack is making a comeback.

Related Pages