Cheez-It Popcorn Has Arrived
The famously crunchy snack now comes popped and airy.
Is it us, or is popcorn getting cheesier these days? The latest cheesy snack food to up its popcorn game: Cheez-Its.
The iconic cheesy square cracker is morphing into a movie-night snack with a new, limited-time-only popcorn: Cheez-It Loaded Popcorn, now available at retailers nationwide, while supplies last.
Made with “100% real cheese,” the popcorn “brings the delicious taste of Cheez-It to the classic poppable snack,” according to a brand spokesperson.
It will be available in two varieties: Cheez-It Loaded Cheddar Popcorn, which is basically the Cheez-It flavor you know and love in popcorn form, and Cheez-It Loaded White Cheddar Popcorn, made with aged cheese to provide a “smooth, creamy taste.”
“Even though our Cheez-It Original crackers are a tried-and-true classic, our innovation team is always looking for new ways to bring our fans their favorite 100% real cheese flavor in different snack forms,” Jeff Delonis, senior director of marketing for Cheez-It, said in a product announcement. “When it comes to popcorn, the team knew it was due for a cheesier plot twist and delivered with their newest flavor-filled creation.”
It’s worth noting that this is not the Cheez-It brand’s first foray into popcorn. Cheez-It Duoz Caramel Popcorn & Cheddar blends caramel popcorn and Cheez-Its Cheddar crackers into a sweet and salty mix.
But these new “Loaded” popcorn varieties may hit the sweet spot for those who want to keep their snacks savory — and savor them on movie night.