An Oreo Is Going for Over $28,000 on eBay – But We Can’t Say We’re Surprised

The coveted Oreo features a rare Pokémon embossed on the cookies.

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September 24, 2021

Photo by: Photo courtesy of Oreo

Photo courtesy of Oreo

The Pokémon frenzy is back, but this time it’s all about Oreos.

In case you missed it, earlier this month Oreo launched a limited-edition collaboration with Pokémon and created Pokémon x Oreo cookies as part of the food brand’s first-ever cookie rarity scheme. The specially designed cookies pay tribute to some of the most beloved Pokémon, with 16 unique cookie embossments featuring characters such as Pikachu, Bulbasaur, Charmander and Squirtle.

However, just like in the Pokémon world, some Pokémon X Oreo cookies are harder to come by than others. According to an Oreo rep, each pack is filled at random and does not necessarily contain cookies with all 16 embossment designs. In other words, every cookie pack is all about discovery and a new chance to catch ’em all, if you will.

As you may have guessed, the rarity of the designs embossed on the cookies range from easy to locate to hard to find. The hardest Pokémon to find (Mew) is featured on an extremely limited amount of the total cookies produced, meaning any cookie with Mew on it is one very sought-after confection.

This is where eBay comes in. Given the rarity of the Mew Oreo and some of these other cream-filled treats, certain cookies have been popping up on the online marketplace with fairly hefty price tags. For example, there’s currently a Mew Oreo for sale on eBay for $1,500, though this cookie apparently has an error and features a backside that was accidentally reversed. There’s another Mew cookie (seemingly with no such error) that has a $3,858 price tag.

As if that wasn’t enough, there’s a third cookie with Mew printed on both sides (again, likely in error) that’s asking more than $28,000.

However, not all of the Pokémon Oreos have price tags that might make you weep. A set of all 16 cookies (including Mew) is currently asking just $10, though the price is likely to go up. Similarly, a Mew, Squirtle and Charmander trio has a starting bid of $649.

This is at least the third time in recent months that Pokémon fanatics have infiltrated the food world in a big way. In fact, some even predicted an Oreo-related frenzy given similar previous events.

Back in February, dedicated Pokémon fans swarmed McDonald’s outposts around the nation because the restaurant chain was selling Pikachu-shaped Happy Meals with a special booster pack of Pokémon Trading Card Game cards inside. And in May, General Mills teamed up with Pokémon to launch a collaboration in which three-packs of designated Pokémon cards would be included in boxes of Golden Grahams, Trix, Cocoa Puffs, Cinnamon Toast Crunch and Lucky Charms. The collaboration led some shoppers to open cereal boxes in the supermarket, while others opted to hoard boxes by purchasing dozens of them at a time.

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