Pokémon Oreos Are Coming in September: Will It Lead to an Oreo Shortage?
The Pokémon craze is still going strong.
America’s obsession with Pokémon doesn’t seem to be slowing down anytime soon. In fact, another major food brand just confirmed that a highly anticipated Pokémon collaboration is in the works.
The official Oreo Twitter account took to the social media platform on June 30 to tease the upcoming venture. “Our newest collab in September is going to be⚡️,” the status read. “Can you guess what it is, Trainers? Here are some more hints: 🍃🔥💧.”
Aside from including the element emojis, which correspond to the different types of Pokémon, the accompanying clip really established the Pokémon connection. In the brief video, an Oreo is engulfed by an electric current before seemingly getting struck. The date “09/2021” then appears over the cookie.
While the video and caption are abundantly clear, a rep for Oreo confirmed to Food Network that a partnership between the popular cookie brand and Pokémon is in the works, and, as the clip teased, is expected to launch at some point in September.
Although we don’t know any additional details at this point, if history is any indication, consumers are going to be very eager to get their hands on these special-edition Oreos. Many food brands have come out with collaborations with Pokémon in recent months because Pokémon is celebrating its 25th anniversary this year, and nearly every time the product in question has created quite a frenzy.
For example, back in May General Mills teamed up with Pokémon to launch a collaboration in which three-packs of designated Pokémon cards would be included in boxes of Golden Grahams, Trix, Cocoa Puffs, Cinnamon Toast Crunch and Lucky Charms. Each card pack contained one foil Pikachu card and two additional Pokémon, and there were 14 cards all together.
Within weeks of the launch, some shoppers began opening cereal boxes in the supermarket while others opted to hoard boxes by purchasing dozens of them at a time in a quest for all 14 of the coveted Pokémon cards. Not surprisingly, listings for various Pokémon cards also began popping up with hefty price tags on eBay and similar sites.
And that’s not all! In February, dedicated Pokémon fans swarmed McDonald’s outposts around the nation because the restaurant chain was selling Pikachu-shaped Happy Meals with a special booster pack of Pokémon Trading Card Game cards inside.
Similarly, that collaboration led to scalpers scooping up these special-edition Happy Meals in order to collect as many Pokémon cards as they could and then resell them for lots of money. The situation got so chaotic that McDonald’s began “strongly encouraging” individual restaurants to prevent scalping by putting a limit on how many card packs they sell to individual customers.
If the Oreo collab also includes Pokémon cards, chances are the cookies will be hard to find come September!