T-Pain Is Buying Everyone a Drink – at Panera?
The king of auto-tune is helping the chain launch its new unlimited self-serve beverage program.
Auto-tune this: T-Pain wants to buy U a Drank. Actually, lots of them. At Panera. And you can maybe (if you’re lucky) sip them out of a Gothic-looking beaded gold chalice.
That’s a lot to take in. So let’s back up.
Panera has announced that, on April 19, it is launching a “first-of-its-kind” monthly program entitling subscribers to unlimited self-service beverages at the chain.
Those who buy an Unlimited Sip Club subscription, which the bread-forward chain says is the “first and only monthly subscription in the restaurant industry that provides unlimited self-serve beverages,” will basically get all-they-can-drink access all Panera self-serve beverages — 27, in all — including hot and iced coffee, hot and iced tea (such as the chain’s popular Passionfruit Papaya Green Tea), agave lemonade and Pepsi-Cola fountain beverages.
The drink subscription also includes unlimited access to a new line of Panera beverages: Charged Lemonades. The new beverages imbue Panera’s existing agave lemonades with “an energy boost and bold, fruity flavors – with a clean, plant based caffeine from guarana and green coffee extract,” the brand says.
And when they say boost, they mean boost. A large Charged Lemonade will bring you a caffeine charge comparable to a 20-ounce Panera dark roast coffee.
What’s more, Charged Lemonades, which you can purchase individually as well as through the Unlimited Sip Club, are available in three different flavor combos: Strawberry Lemon Mint, Fuji Apple Cranberry and Mango Yuzu Citrus.
Unlimited Sip Club subscriptions, priced at $10.99 per month, are available to members of Panera’s free loyalty program, MyPanera, who can sign up for them on the Panera website and mobile app. And — bonus — people who sign up for membership between April 19 and May 6 can enjoy a free unlimited-drink subscription through July 4 (just when your summer thirst is probably kicking into high gear …).
OK, wait, where does T-Pain fit into all this? The rapper joined forces with Panera to create a “one-of-a-kind” bespoke gold chalice and is “giving away” 1,000 three-month memberships to the new Unlimited Sip Club to the first 1,000 people who sign up — on April 19 on NTWRK — for a chance to win the over-the-top chalice, engraved with both the Panera logo and T-Pain’s name. A live drawing revealing the winner will he held on NTWRK on April 21 at 6:30 pm ET.
So yeah, like we said, T-Pain wants to buy one thousand of us lots of drinks. Snap … them … up …