Snapchat's New Scanning Feature Can Help You Choose a Bottle of Wine

It’s like having your own personal sommelier.

October 30, 2020


Photo by: David Silverman/Getty

David Silverman/Getty

We all know judging a book by its cover only cheats the reader. Despite this, many of us don’t have much more to go by when shopping for wine. In fact, over 80% of wine purchase decisions are made on the label alone.

But Snapchat is here to rescue our wine shop runs with something we didn't know we needed: a scanning feature made in partnership with Vivino, a wine rating app with 42 million users. In the app, you can now snap a picture of any wine label to reveal an entire tasting profile of the bottle. From average price to suggested food pairings, one photo can unlock a world of information on a wine, all of which is user generated.

As a sommelier, I’ve always said that finding wines you will enjoy is a lot like finding your next favorite song. This feature allows you to see if a wine is at the top of the charts or is more of an indie rock band song, yet to be discovered. Either way, buying bottles will feel less like taking a stab in the dark and more like choosing a restaurant after combing through Yelp reviews. With a trove of opinions, you’ll be able to make more informed buys.

The next time you’re roaming a shop wondering, “What’s the best I can do with $20 here?” or “What bottle will pair best with shrimp scampi?” the new feature is sure to come in handy. It’s like having your very own sommelier in your back pocket.

Related Content:

Next Up

What Is Natural Wine?

We asked winemakers and sommeliers to dispel some common misconceptions around the trending beverage category.

How to Find Sweet Red Wine

Find out what "sweet" really means when it comes to red wines, and how to find one that fits your palate.

This Is My Favorite Wine to Gift for the Holidays

Open it with the meal or save it for a special occasion.

If You Love Wine, You Need to Make a Bottle of Wine Pie

How else would you celebrate National Drink Wine Day?

Related Pages