Hidden Valley Releases Vegan Ranch
The dressing is dairy- and gluten-free.
If your love of ranch dressing has prevented you from giving a vegan (or flexitarian) diet a try, you’re in luck. Hidden Valley, one of the most prominent producers of ranch dressing, is releasing a vegan version of the wildly popular condiment at limited retailers now, then at stores and via e-commerce nationwide beginning on April 1, 2021.
The brand confirmed the news to Food Network and noted that the forthcoming plant-based ranch dressing will be dairy- and gluten-free, meaning it will also be suitable for people with allergies to those foods to consume. The dressing will be called Hidden Valley Plant Powered Ranch.
As ranch fans may know, the beloved salad and pizza topping is typically made with buttermilk but can also be prepared with mayonnaise, Greek yogurt and/or sour cream. However, Hidden Valley Plant Powered Ranch will obviously be made without those dairy ingredients, though the company promises it will still boast the creamy texture and zesty taste that ranch fans know and love.
12-ounce bottles of Hidden Valley Plant Powered Ranch are slated to have a suggested retail price of $3.49.
While the impending arrival of vegan ranch dressing is certainly something to be excited about, it’s hardly the first time a major food brand has ventured into the plant-based space. Jimmy Dean recently announced that it will add two new plant-based patty breakfast sandwiches to its lineup and in July, IKEA confirmed that its iconic Swedish meatballs would be getting a vegan makeover.
Additionally, fast-food chains and big-box stores have also jumped on the plant-based bandwagon in a myriad of ways. Last month, Starbucks said it would make oat milk available in stores across the country this year, and earlier this week Chipotle added a plant-based Cilantro-Lime Cauliflower Rice option to its menu for a limited time. Costco, on the other hand, began selling plant-based Beyond Meatballs at several of its stores across the country about a month ago.