Season 2, Episode 2

Serial Cereals: Kellogg's, General Mills & Post

There is a long history between three companies – Kellogg's, General Mills & Post – who made their names putting sugary bits of oats into boxes and enticing kids to eat breakfast. From its birth in a sanitarium to its recent healthy revolution, cereal has been a cheap and easy breakfast mainstay since the Industrial Revolution with these three companies truly thinking outside the (cereal) box.
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